Meridian·2026
Campaign system
Creative, spend, and channel performance in one room — so the weekly meeting is a decision, not a recap of screenshots.
The weekly board. Creative, spend, and the channels.
Client
Meridian
Consumer
Discipline
Marketing · Paid media
Outcome
One board for every channel
Meridian was running Meta and Google from three logins and a shared drive. Creative lived in Slack. Nobody could say, in the room, what was actually working.
We rebuilt the weekly as a single board: the ads, the spend, the landing pages. New creative is designed against what last week proved. Reporting is a conversation, not a PDF.
What we shipped
- Channel and offer strategy
- Meta and Google Ads
- Creative and landing pages
- A weekly board the team can run
