Eternal·2025
Maison website
A brand site for a maison that needed the first scroll to feel like crossing the threshold — dark, slow, and exact.
The maison site, on the gallery floor.
Client
Eternal
Gallery
Discipline
Web design · Brand site
Outcome
A site that feels like the rooms
Eternal makes rooms, not products. Their last site was a catalogue with a serif on top. Collectors left before they felt anything.
We designed the site as a sequence of rooms. Type sits like a caption on a wall. The collection is the light. Nothing moves unless it should. Built in Next.js so the first impression is as considered as the work inside.
What we shipped
- Art direction and site architecture
- Custom Next.js build
- Collection and journal templates
- Performance for large photography
