The number you can sit with on Monday

A client once sent us a screenshot of reach. Two hundred thousand people had seen the ad. The phone had not rung.

That is the whole problem, in one picture.

What we count

We count inquiries. A form. A booked table. A call that lasted longer than ten seconds. Not likes. Not reach. Not a story reply from someone who will never walk in.

If you cannot sit with the number on Monday and decide whether to keep spending, it is not a number. It is decoration.

The three-line audit

When a site or an account arrives, we write three lines. Not a deck.

1. What a stranger understands in four seconds
2. What we would measure this week
3. What we would turn off today

You keep the note even if we never work together.

Why the site and the ads belong together

Split the work and you get a pretty page that no campaign can land on, or a campaign that lands on a page that dumps the click. One team. One pixel. One report.

The inquiry is the only shared KPI that does not lie.

That is the whole studio, in one sentence.